You’re a wealth management firm with excellent capabilities but limited web presence and finite marketing resource.
You’d like to be producing consistent investment articles and updates to evidence expertise to clients/prospects, to improve brand perception, and to drive more web traffic.
You have in-house subject matter experts, but you want to leave the investment writing to a pro. And you don’t want to recruit permanently while FTE is capped.
outcome:
You commission JWP Agency to write the articles/reports for you, and to supply all the marketing assets that allow for online, email, and/or social media distribution.
Our writers produce high-quality draft articles/reports, and then collaborate with your in-house experts to ensure alignment with the house view. You retain final sign-off rights prior to publication.
Example reports would include: A Year-End Investment Outlook, Mid-Year Investment Outlook, and/or Monthly Outlooks and ad hoc Insights (e.g. when markets tank and you need fast, reactive commentary for clients).

You run a small business, part of which involves maintaining a website.
You’d like to refresh the copy and the imagery of your site for a combination of reasons - either the site feels stale, or the site isn’t capturing the essence of the business anymore, or you just want a change.
outcome:
You commission JWP Agency to audit your current website and identify areas of improvement, both regarding customer engagement and conversion.
You ask JWP Agency to produce replacement copy/content/imagery that elevates the site, and re-sets your online presence in a sustainable and impactful way.

You run a global events business with a busy calendar of conferences, summits, roundtables and awards.
You have a growing presence in Asia and would like to expand into Australia and New Zealand. However, the additional travel expenses make the margins too tight.
You recognise the potential of expanding your events calendar into Australia and New Zealand, but you lack the local knowledge and staff to conduct preliminary activity like venue site visits.
outcome:
You commission JWP Agency to be your local event management rep in the region. JWP’s Auckland base allows them to be in Sydney or Melbourne in 3/3.5 hours via low-cost airlines.
From site visits, to speaker acquisition and on-the-day delegate registrations, you know you can delegate various aspects of the events process to JWP Agency.
By using us(instead of flying your team out to New Zealand or Australia), you make a considerable cost saving on flights, accommodation and time, without sacrificing on execution quality.

You want to produce a special report but lack either the in-house expertise, or the capacity to do it justice, given your current resources.
You need the report to have a strong visual impact which resonates with your target audience and holds it value over time.
You want to incorporate illustration into the production process and need help identifying a style that works for you, as well as an appropriate illustrator/s.
You’d also like to organise a photo shoot which produces high-quality, bespoke photography for print and/or online.
outcome:
You commission JWP Agency to art direct your report.
From sourcing illustrators and photographers, to advising on layouts and formats, you delegate the production process to the studio at JWP.

You lead a corporate function and need extra support on a project that is too sensitive for your day-to-day team to be involved with. For example, you’ve been asked to plan for a corporate merger and/or restructure.
You’re therefore looking for some external help from a consultant who’s well-versed in sensitive re-orgs, and who can provide an outsider’s perspective which identifies potential blindspots in the colleague/client communications.
outcome:
You commission JWP Agency, under NDA, to help map and deliver a communication timeline and plan.
You ask JWP Agency to collaborate with in-house stakeholders such as Legal and Compliance, to produce communication assets that are effective, efficient and sensitive to the audiences who are impacted - whether that’s clients being exited from a book of business, and/or colleagues being moved between roles.
The comms assets would include, for example, draft emails, letters, website amendments, blogs and social posts.